Introduction
Equip successful students with the knowledge and skills to function effectively in the business world to Plan, manage and execute marketing strategy for existing and new products launches.
Modules
- Word, Excel, PowerPoint and Outlook
- Principles of Accounting
- Customer Relationship Management
- Accounting Software – Sage 300
- International Marketing & Trade
- Applied Marketing, Sales & Advertising
- Managing Business Operations (MBO)
- Managerial Accounting and Finance
- Market Research & Analytics
- Digital Marketing Management
- Business Communication
- Job Search
- Project Practice Sets
Career Opportunities
Employment options include some as follows,
- Marketing Specialist,
- Marketing Analyst,
- Market Research Coordinator,
- Sales Analyst and Account Coordinator
- Sale Intern
Admission Requirements
- Grade 12 (OSSD) or equivalent
- If 19 years or older and do not have an Ontario Secondary School Diploma or equivalent, a minimum passing score of 15 on the Wonderlic SLE entrance test
More Details
- Build and develop strong relationships with business customers (Customer Relations Management)
- Prepare sales forecasts and prepare sales reports (Quarterly sales results and annual forecasts)
- Develop marketing plan and executing marketing campaigns, program, and events.
- Maintain customer database for generating leads and achieving sale targets.
- Perform periodic competitive analysis for strengthening the company’s position in the market.
- Optimize the effectiveness of existing marketing campaigns and communication plans keeping in mind marketing & business objectives.
- Develop new business with existing clients and/or identify areas of improvement to set and meet sales targets/quotas.
- Develop product message, customer responses, and customer case studies.
- Conduct market research.
- Gather marketing data on competitors, analyze them to make recommendations.
- Gain understanding of business objectives to create product awareness, support on promoting events/campaigns, and qualifying prospects.
- Understand and use analytics to build digital strategies.