Why enroll in this course?
Live, Instructor-Led Learning
Attend 2 hours of live sessions with expert instructors—designed for real interaction, Q&A, and practical learning in real time.
Flexible, Self-Paced Program
Learn at your own pace with modular lessons, allowing busy professionals to upskill without disrupting their schedules.
3 Industry-Level AI Projects
Work on real business projects that mirror industry use-cases so you graduate with a strong project portfolio you can showcase to employers.
Hands-On Experience With AI Tools
Gain practical experience using popular AI tools, prompt engineering techniques, automation workflows, and AI-driven applications.
Personalized Mentorship & Career Support
Receive guidance on job profiles, skill-building, project refinement, and how to position yourself for AI-driven roles in the industry.
Join a Community of AI Learners & Professionals
Become part of a growing network of professionals, founders, and learners passionate about using AI to solve real-world problems.
Over the course of one week (five days, four hours per day), participants will explore ten industry-leading AI applications that automate content creation, video production, customer analytics, lead generation, sales outreach, and marketing automation. The program blends conceptual learning with hands-on experience, ensuring participants are fully capable of leveraging AI-driven solutions to enhance productivity, creativity, and customer engagement.
Learning Objectives
Upon successful completion of this program, participants will be able to:
- Understand the evolving role of AI in marketing and sales ecosystems.
- Utilize AI text, image, and video generation tools such as ChatGPT, Canva AI, Google Veo, and Nano Banana for brand storytelling and digital marketing campaigns.
- Develop AI-driven voice, chatbot, and video agents for automated engagement and customer support.
- Apply AI analytics tools for campaign performance evaluation and predictive marketing insights.
- Automate workflows and integrate multi-platform AI tools using Zapier, HubSpot AI, and Make (Integromat).
Target Audience
This certification is ideal for:
- Marketing and sales professionals aiming to upskill in AI-driven strategies.
- Entrepreneurs and business owners seeking automation in digital outreach.
- Students and graduates interested in marketing and sales.
- Professionals in creative and digital industries exploring AI-based content production.
Duration and Delivery Format
- Total Duration: 20 Hours (1 Week)
- Schedule: 5 Days × 4 Hours per day
- Mode of Delivery: 2 Hours of Live Training Session and 2 hours of Project work
- Pedagogy: Concept lectures, live tool demonstrations, guided exercises, and project-based learning.
Detailed Curriculum Plan
Day 1 – AI Content & Branding Agents
Learning Focus: Text-based content generation and visual branding using AI.
- Tool 1: ChatGPT / GPT-4
- Prompt engineering for marketing copy.
- Application of frameworks such as AIDA, FAB, and PAS.
- Persona-based campaign ideation.
- Hands-On: Creation of a complete ad copy and social media campaign.
- Tool 2: Canva AI / Gamma AI
- Automated visual design and brand consistency.
- Text-to-design feature for social media and web posts.
- AI-powered presentation generation.
- Hands-On: Development of branded posters and a campaign presentation deck.
Day 2 – AI Video & Voice Agents
Learning Focus: AI-generated video and audio content creation for digital marketing.
- Tool 3: Google Veo / Nano Banana
- Text-to-video generation and AI avatar creation.
- Storyboarding and visual storytelling using AI.
- Localization and multilingual video marketing.
- Hands-On: Creation of a 60-second AI-powered video advertisement.
- Tool 4: ElevenLabs
- AI voice cloning and audio branding.
- Voiceovers for advertisements, podcasts, and training videos.
- Integration of AI audio with video content.
- Hands-On: Producing an AI-narrated marketing video with synced voiceover.
Day 3 – AI Analytics & Customer Targeting Agents
Learning Focus: Using AI for data-driven marketing insights and lead generation.
- Tool 5: Notion AI
- AI-assisted data summaries and marketing insights.
- Generating performance dashboards and strategy recommendations.
- Hands-On: Upload and analyze sample sales or campaign data to create a marketing insight report.
- Tool 6: Clay
- Automated lead scraping and qualification.
- Connecting AI data with CRM or Google Sheets.
- Hands-On: Building a lead extractor and automated lead-tracking system.
Day 4 – AI Sales & Outreach Agents
Learning Focus: Automation of email marketing, customer interaction, and sales enablement.
Tool 7: Apollo.io
- AI-personalized outreach campaigns.
- A/B testing and sequencing automation.
- Hands-On: Designing a 3-step automated sales email sequence for targeted leads.
Tool 8: Chatbase
- Building AI chatbots trained on company FAQs or sales scripts.
- Integrating chatbots on websites for real-time lead conversion.Hands-On: Developing and testing a sales chatbot for customer interaction.
Day 5 – AI Automation & Campaign Optimization Agents
Learning Focus: Connecting and optimizing multi-platform AI marketing systems.
Tool 9: Zapier
- Building automation workflows across AI tools.
- Connecting ChatGPT, Canva, Apollo, and Sheets for seamless marketing automation.
- Hands-On: Creating an end-to-end automated workflow (from content generation to email delivery).
Tool 10: HubSpot AI
- AI-assisted campaign analytics, optimization, and scheduling.
- Social media performance forecasting and A/B testing.
- Hands-On: Designing an AI-based content calendar and performance dashboard.
Final Session (Last Hour):
- Recap of all tools covered during the week.
- Group discussion on ethical and responsible AI use.
- Q&A, feedback, and certification distribution.