Introduction
Equip successful students with the knowledge and hands-on skills to plan, execute, and optimize digital marketing strategies using modern tools and artificial intelligence. This program prepares students to manage digital campaigns, build high-performing websites, run paid advertisements, analyse marketing data, and integrate AI tools to enhance productivity and performance in today’s competitive business environment.Graduates will be able to design, implement, and measure data-driven marketing strategies aligned with business objectives.
Modules
- Microsoft Office Tools in Business (Word, Excel, PowerPoint, Outlook)
- Business Communication
- Digital & Applied Marketing
- Website Planning and Creation
- Search Engine Optimization (SEO)
- Google Ads & Analytics (GA4)
- Social Media Marketing-I
- Social Media Marketing-II
- E-Commerce and Affiliate Marketing
- Email Marketing & CRM Integration
- Content Production Design and Marketing
- Essential AI Tools for Digital Marketing I
- Essential AI Tools for Digital Marketing II
- Freelancing Projects
- Digital Marketing Career
Career Opportunities
Employment options include (but are not limited to):
- Digital Marketing Specialist
- Digital Marketing Analyst
- SEO Specialist
- Social Media Manager
- PPC / Google Ads Specialist
- Content Marketing Executive
- E-Commerce Manager
- Digital Campaign Coordinator
- Marketing Automation Specialist
- Digital Marketing Consultant
- AI Marketing Strategist
Remote Digital Marketing Project Manager
Admission Requirements
- Grade 12 (OSSD) or equivalent
OR - If 18 years or older and do not have an Ontario Secondary School Diploma or equivalent, a minimum passing score of 15 on the Wonderlic SLE entrance test.
More Details
Graduates of this program will be able to:
- Develop comprehensive digital marketing strategies aligned with business objectives.
- Plan and execute SEO strategies to improve website ranking and organic traffic.
- Create and manage Google Ads campaigns with measurable ROI.
- Analyse website and campaign performance using Google Analytics 4 (GA4).
- Build and optimize responsive websites using modern CMS platforms.
- Design and manage social media marketing campaigns.
- Develop email marketing automation workflows and lead funnels.
- Conduct market research and competitor analysis using digital tools.
- Create persuasive content including blogs, landing pages, and advertisements.
- Use AI tools for content creation, keyword research, data analysis, and campaign optimization.
- Perform A/B testing and performance optimization for digital campaigns.
- Develop marketing dashboards and interpret key performance indicators (KPIs).
- Manage digital marketing projects using structured planning tools.
- Build customer journeys and improve conversion rates.
- Integrate AI-powered tools to enhance marketing efficiency and scalability.
Job Title | Annual Salary | Hourly Wage |
Content Strategy Manager | $85,060 | $40.89 |
Relationship Marketing | $63,875 | $30.71 |
Advertising Research | $58,585 | $28.17 |
| https://www.ziprecruiter.com/Salaries/Digital-Marketing-Salary | ||